Photo of the Ashoori Family

The Ashoori Family

Ashoori & Co. Jewelers has been providing a wide selection of elegant and fashionable jewelry to Visalia, CA and the surrounding communities for three generations. The Ashoori family takes pride in serving the community and in creating long lasting relationships with each and every client.

Those relationships started in 1979 when Joseph and Sarah Ashoori came to Visalia. The Ashoori’s pride themselves on being more than just a jewelry store. Treating each customer like family, they enjoy being a part of their special occasions such as weddings, birthdays, anniversaries, and Christmas through one of a kind products and incredible service.

Additionally, the family has a strong belief in supporting the local community. Sarah is an active member of the Kaweah Delta Foundation Board and the Visalia Sunset Rotary. The Ashoori’s son, Michael, is a member of the Visalia Breakfast Rotary. The family supports many special events in Visalia and the Tulare County area including the Visalia Rescue Mission, CASA, the Visalia Care Pregnancy Center, local churches and schools.

As a family business, each member has their role. Joseph Ashoori is an expert watch and clock repairman. He does all repairs in the store with services such as watch battery replacement and watch link removal being performed while you wait. Michael Ashoori is a graduated Gemologist through the Gemologists Institute of America (GIA) in Carlsbad, CA. Michael’s expertise allows Ashoori & Co. Jewelers to offer onsite jewelry appraisals.

Learn more about the services offered at Ashoori & Co. Jewelers.

Joseph Ashoori

Sarah Ashoori

Michael Ashoori

Owner Owner CFO

Our Staff

Each of our experienced employees is just like a part of the Ashoori family. We provide a unique training program that includes detailed information regarding the in’s and out’s of the diamond industry to help provide you with the highest in diamond quality. Our employees strive to provide the highest level of customer service by sharing their knowledge of fine jewelry and diamonds.

Alex Rosh

Brandy Hickman

Designer / Sales Manager Sales Associate