In 1979 Joseph and Sarah Ashoori came to Visalia and they been serving the Valley ever since.
1996 – They opened up Jewelry Club in Visalia, it quickly became apparent that they needed a larger store and better location.
2003 – They opened up Ashoori & Co. Jewelers in the Packwood Creek Shopping Center on Mooney Blvd. The new store is 3 times larger than the previous store and they can house more one of a kind pieces and a lot of designer pieces such as Raymond Weil, Christopher Design Crisscut Diamond, Verragio and many more.
Our mission at Ashoori & Co. Jewelers is to be more than just a jewelry store. Our clientele is like family to us because each customer is uniquely special. We love being a part of their family’s special occasions like weddings, birthdays, anniversaries & Christmas. Michael Ashoori is a graduated Gemologist through GIA in Carlsbad, CA. We employ a master jeweler and a watch clock repairman in our shop. Our employees get unique training on the in’s and out’s of the diamond industry, in order to assure you the highest in diamond quality. We create custom designed jewelry in platinum and 18k and 14k gold. We carry one of a kind jewelry that, when it’s sold, is never repeated. That is our promises to our customers. All pieces in our designer line (A&Co.) are patented so no one can copy them.
Sarah is a firm believer in community involvement. Currently, she sits on the Kaweah Delta Foundation Board and is a member of the Sunset Rotary. She is also a Director for the CJA (California Jewelers Association). Michael Ashoori is a member of Visalia Breakfast Rotary. Together, the Ashooris have supported many special events in Visalia & Tulare including the Visalia Rescue Mission and have helped raise over 500,000.00 over the past 13 years. They have also supported many different charities in the community such as care pregnancy, CASA, and local schools and churches Come on in and visit our beautiful facility and our friendly staff.